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TO: Dr. Joe Scarcella
FROM: Phil Fournier
RE: 502, WA5, Fournier

The purpose of EVOC 502 WA5 was to prepare a proposal for a public relations event in support of the course I teach in Automotive Engine Performance. The following six criteria were specified:

  1. Comply with all of the General Criteria for Written Assignments.
  2. Develop a plan a particular EVENT or ACTIVITY that will promote good public relations for a particular existing course or program and indicate why that event or activity is likely to have good public relations value.
  3. Format the plan as a proposal and address the proposal to a school administrator who would be in a position to approve and support it. Indicate why the event will be beneficial to the school.
  4. Provide an estimate of how much money the event will cost and related information about what type of support will be required (facilities, materials, staff time, etc.).
  5. Include a timeline that specifies information about WHAT needs to be done, WHEN it needs to be done and WHO will do it.
  6. List and briefly describe at least one good resource from which further information about planning public relations events can be obtained.

The following sources of information were used relative to this assignment:

  1. Fournier, Phil - From my own professional experience.
  2. Car Care Council - (This website promotes car care and provides ideas for inspection areas on a vehicle).

I believe that the attached proposal meets all six of above listed criteria and respectfully request full credit: one point for meeting each of the above listed criteria.

TO: Mr. Richard Collins, Dean of Instruction, Mt. San Jacinto College

FROM: Phil Fournier, Automotive Technology Instructor

DATE: Thursday, December 23, 2004

RE: Event Proposal for Automotive Technology 

Event Description

The students in the various Automotive Technology courses would like to conduct a “no donation required but donations accepted” vehicle inspection lane for a six hour period on Saturday, March 19th, 2005.  The inspection lane will actually run right through the shop.  This will be an excellent opportunity for people in the local community to see the students of the Automotive Technology in action, generating interest and support for the Community College foundation and providing a service to the community.   It may also lead to some donations which could be used in the materials budget for 2005.  Other schools report collections exceeding $400 when a “suggested donation” was requested.

Support Required

The support required would be primarily for help in promoting the event to the community.  We request help from the graphics design class to design attractive flyers and from the print shop to duplicate flyers.  Flyers could be posted around campus and distributed to the high schools for distribution to parents.  It would be helpful as well if staff could be on hand to conduct tours of the auto shop and classrooms while inspections are being performed by students.  Additionally, we will need some signage directing traffic, and some large orange caution cones to create lanes.  If the maintenance department does not have these cones, we can borrow them from the water department.

Funding Required

No direct costs to this event are foreseen.  It is hoped that the tours of the facility can be conducted by volunteers to avoid the cost of additional payroll.  If payroll is required, it should be manifest that if the event attracts even one new automotive student, the increased funding that will result will more than cover the costs involved.

Event Timeline